Let’s face it: too much of business coaching these days feels like a warm hug. It’s all about building rapport, nodding empathetically, and letting you decide what’s “best” for you. But here’s the dirty little secret: comfort doesn’t lead to growth.
If you want a coach who will hold space for your excuses, let you off the hook, and help you align your chakras with your quarterly revenue goals—well, that’s not me. I’m here to disrupt the comfortable lie that growth happens in the absence of challenge.
My Contrarian Coaching Philosophy
Unlike the typical feel-good coaching approach that prioritizes keeping you comfortable, I believe in pairing high challenge with high support. That means I’ll push you to confront the hard truths you’ve been avoiding while ensuring you have the safety net to face them without unraveling.
Why? Because growth isn’t born from sitting pretty in your comfort zone. It’s forged in the fire of honest feedback, ambitious goal setting, and holding yourself accountable to a higher standard.
Why “Normal” Coaching Fails You
Traditional coaching often falls into three traps:
- Collusion: Coaches who only affirm your worldview and never question your assumptions are doing you a disservice. Growth requires seeing the blind spots you’d rather ignore.
- Irrelevance: By focusing solely on your personal agenda, traditional coaches can miss the bigger picture—your goals should also align with your business, your stakeholders, and the impact you want to create in the world.
- Self-Obsession: The “me, me, me” approach to coaching fuels ego over results. I’m here to help you build not just a better version of you but a better world for the people and systems you touch.
The Challenge-Support Balance: My Secret Weapon
What sets my coaching apart is my commitment to working in the high-challenge, high-support zone. Here’s what that looks like:
- Radical Feedback: I don’t sugarcoat. Feedback is a gift, and I deliver it with precision and bite to create insights that lead to real change.
- Courageous Goals: Forget safe, SMART goals. I’ll challenge you to dream bigger, take risks, and set goals that excite and terrify you in equal measure.
- Accountability on Steroids: I’ll hold you accountable not just to your personal commitments but to the people and systems impacted by your actions.
The ZOUD: The Zone of Uncomfortable Development
Yes, I’m going to push you out of your comfort zone. But don’t worry—this isn’t about leaving you stranded in the wilderness of overwhelm. I’ll help you navigate the “Zone of Uncomfortable Development,” where tension is calibrated to stretch you just enough without breaking you.
Why This Works
Research shows that challenge, delivered within a foundation of trust and respect, is the catalyst for transformation. When we pair challenging interventions with strong support, it forces you to confront reality, dig deeper, and unlock your true potential.
Ready to Be Challenged?
If you’re tired of playing small, avoiding hard truths, and settling for “good enough,” it’s time to level up. My coaching isn’t for the faint of heart—but if you’re ready to step into your next-level potential, let’s talk.
Because growth doesn’t happen in comfort. It happens in the stretch, the fire, and the honest reflection that only a true challenge can provide.
Let’s stop playing safe. Let’s start playing big.
Patrick Weeks 
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